Tuesday, 14 February 2012
Deal of the Month - 10% off Bags
Get 10% off all bags at Workwear Express with our Deal of the Month.
Bags are one of the most effective forms of promotion - not only are they a great give-away at events but everyone will see you printed logo or message on them!
We also have a great range of workwear bags, holdalls, backpacks, briefcases, sports and leisure bags for all of your companies needs, all with 10% off until the end of February.
We can print or embroider your company or event logo for as little as 95p.
See our full range of bags here: http://www.workwearexpress.com/bags-c406
Tuesday, 7 February 2012
Customers Satisfaction At All Time High At Workwear Express
Workwear
Express is celebrating after reviewing their 2011 new customer survey
results. The results show that Workwear Express, one of the UK's
leading corporate clothing, workwear and promotional apparel specialist,
is meeting and often exceeding customer expectations.
323
respondents took part in the survey in 2011.
93% of respondents would use the company again, with 83% rating service
as excellent or good. 88% of customers
rated Workwear Express’ overall product offering as excellent to good with 90% rating
their range as excellent to good.
In
2011, Workwear Express ramped up its marketing budget to focus on its online
assets and presence. The company was
delighted with the impact this has made, with 73% of customers finding Workwear
Express online via Google. 84% of customers said they found the company’s
website an excellent or good sales system, with 91% rating the website overall
as excellent or good.
The
key reasons customers choose to work with the company were down to their
reasonable pricing and wide range of high quality clothing. Customers also said they met their requirements
and had the best lead times.
The
survey is sent out each month to the latest new customers at Workwear
Express. Customers opt whether they
choose to take part and can remain anonymous if required. The survey’s aim is to continually review overall
customer satisfaction, identify how they are finding Workwear Express, what
they think of the company’s websites and how they rate their product ranges and
prices.
The
results were a testament to Workwear Express’ investments in 2011, which include
introducing new business divisions and departments, new screen print machinery
and investing more marketing budget online.
Andrew Ward comments:
“We
are delighted with the results. No
business is perfect and we are under no illusion that just because the results
are singing our successes, that there isn’t scope for more reinvestment and
improvements”.
The business, set up in 1990, has
in the last year improved production capacity, introduced two new divisions and
customer service teams, and even adopted the latest marketing techniques to
increase sales. Sales have increased and
are on target for 20% year-on-year growth for this financial year (April 2011 –
March 2012). The management team is predicting further sales growth in
2012/2013 by at least 30%, to increase its team by 25%, and improve production
output by 40%.
For more information please contact Anna Barry, Marketing and
PR Department at Workwear Express on 0191 370 7790 or email anna.barry@workwearexpress.com.
Labels:
information,
news
Tuesday, 31 January 2012
Another Uniform Hits the Headlines - Sephora
Yesterday, the Daily Mail reported on Sephora staff receiving a makeover
with new uniforms by Michelle Obama favourite Prabal Gurung. Even
though the designs are receiving the press column inches, the general public is
giving mixed reviews. Some say it looks like a uniform from the Star Trek
Enterprise, others say it’s great to see the leading beauty online retailer
adopting a unique look. At Workwear Express, we always like
to see brands reinvent their corporate wardrobe and commend Sephora’s
efforts. The designs are clean, striking and are certainly capturing
people’s attention.
Check
out the story here: Read more: http://www.dailymail.co.uk/femail/article-2092937/Sephora-staff-makeover-new-uniforms-Michelle-Obama-favourite-Prabal-Gurung.html#ixzz1l2qu7HgQ
Earlier
this month, we gave our opinion on the Gramercy Park Hotel and their new look
uniforms for waitresses. It’s interesting to see that more companies are
seeing the value placed in ensuring their front of house staff look the part
and represent their brand well. Customers make an opinion in a matter of
seconds when they meet a member of staff – a uniform can tell them a lot about
the company they are dealing with and the service they expect to receive.
It is
so important to ensure that when you are designing uniforms or corporate wear
that you give your audience the time to give their opinions. Of course,
it’s rare you will receive a 100% approval, but it’s always wise to conduct a
trial or provide an opportunity for staff and your customers to give their
opinions. Then, you will know that you have made every effort to ensure
your staff wardrobe is fit for purpose, have the right look and feel and create
the right impression!
If
you would like to ensure you are creating the right impression with your target
audience, why not give our team a call on 0800 028 5867. For more
than 250 wearers, ensure you ask to speak to a member of our Corporate Team.
Labels:
information,
news,
retail
Monday, 30 January 2012
Workwear Express help Geordie Shore Launch L’eau de Geordie
Workwear Express has supplied yet another top rating reality show with their apparel. This time, Workwear Express’ clothing can be seen modelled by stars from MTV’s Geordie Shore, in a photo shoot to launch their new perfume L’eau de Geordie.
Workwear Express based in Durham was approached by Beige London, the PR agency assigned to help promote the second season of Geordie Shore. The company was asked to supply white lab coats and aprons personalised with the Geordie Shore logos. The garments were featured in the L’eau de Geordie press shots, which have already received substantial media coverage. The cast of Geordie Shore worked with fragrance designers to create the unique scent. L’eau de Geordie aims to capture the essence of Newcastle – the smell of kebab.
Geordie Shore is an adaptation of USA hit show Jersey Shore and the second season is due to air from 31st January 2012.
Workwear Express is the UK’s leading online Corporate Clothing, Workwear and promotional apparel suppliers servicing over 8,000 companies.
For more information or to speak to a member of our customer service team, call Workwear Express on 0191 370 7790 or visit www.workwearexpress.com
Workwear Express based in Durham was approached by Beige London, the PR agency assigned to help promote the second season of Geordie Shore. The company was asked to supply white lab coats and aprons personalised with the Geordie Shore logos. The garments were featured in the L’eau de Geordie press shots, which have already received substantial media coverage. The cast of Geordie Shore worked with fragrance designers to create the unique scent. L’eau de Geordie aims to capture the essence of Newcastle – the smell of kebab.
Ian Taylor, Sales Director at Workwear Express Limited, said: “This is the second time Workwear Express has helped a major reality show in 2012. Last week, we witnessed some of our clothing being modelled by members of the Celebrity Big Brother House. This week, it’s the cast from Geordie Shore. It’s fantastic to be given the opportunity to work on such exciting, high profile shows”.
Geordie Shore is an adaptation of USA hit show Jersey Shore and the second season is due to air from 31st January 2012.
Workwear Express is the UK’s leading online Corporate Clothing, Workwear and promotional apparel suppliers servicing over 8,000 companies.
For more information or to speak to a member of our customer service team, call Workwear Express on 0191 370 7790 or visit www.workwearexpress.com
Labels:
clients,
news,
television shows
Wednesday, 25 January 2012
Our thoughts on why a bespoke waitress uniform caused a media frenzy!
Last week, you may have noticed that Gramercy Park Hotel
in the USA hit the headlines hard when they unveiled their latest waitress
uniform, designed by Sophie Theallet.
“For me listening to the article it ticks all the boxes of a good and successful design. It’s emerged from wearer consultation to ensure all aspects are fit for purpose and is some what unique and very representative of the brand. I am not surprised to see this level of interest in the uniform being shown by a boutique hotel/eatery as this is one industry that really understands the importance a uniform plays in setting the tone of the establishment. Too often do you see every aspect of a corporate brand be upgraded and addressed and the staff stick out like a sore thumb for all the wrong reasons as they are still reflecting past times or the fact the marketing budget ran out before they got to uniforms, as they are either left in old uniforms or simply given something chosen with no thought because it was the cheapest option. Continuous corporate training programs continually tell staff they are "the face and forefront of the brand" though too often this is evidently forgotten. Therefore, its nice to see a design such as this making the news and showing the impact a bespoke uniform can have on a brand, as we sure wouldn’t be talking about this if it was a black trouser white shirt combination picked by the junior buyer. Did I mention I love the design! Great fit and lovely drape to the fabric”.
Here you can view
the news item on market watch.
Workwear Express work with designer and industry expert Claire Conley. We asked her to give her comments on the news item and design:
“For me listening to the article it ticks all the boxes of a good and successful design. It’s emerged from wearer consultation to ensure all aspects are fit for purpose and is some what unique and very representative of the brand. I am not surprised to see this level of interest in the uniform being shown by a boutique hotel/eatery as this is one industry that really understands the importance a uniform plays in setting the tone of the establishment. Too often do you see every aspect of a corporate brand be upgraded and addressed and the staff stick out like a sore thumb for all the wrong reasons as they are still reflecting past times or the fact the marketing budget ran out before they got to uniforms, as they are either left in old uniforms or simply given something chosen with no thought because it was the cheapest option. Continuous corporate training programs continually tell staff they are "the face and forefront of the brand" though too often this is evidently forgotten. Therefore, its nice to see a design such as this making the news and showing the impact a bespoke uniform can have on a brand, as we sure wouldn’t be talking about this if it was a black trouser white shirt combination picked by the junior buyer. Did I mention I love the design! Great fit and lovely drape to the fabric”.
What do you think about this design?
Would you like to
see more companies embracing bespoke high fashion designs when it comes to
their workwear and uniform designs?
Labels:
information,
news
Monday, 23 January 2012
Palace Skateboards win European Brand of the Year 2012
We are delighted to hear that our clients, Palace Skateboards have won an award for 'European Brand of the Year 2012. The Bright trade show award ceremony was sponsored by Relentless Energy drinks and held in Berlin, Germany.
Workwear Express have worked with Palace on a number of occasions to produce T-shirts and hoodies with front and back printing.
Congratulations guys!
Workwear Express have worked with Palace on a number of occasions to produce T-shirts and hoodies with front and back printing.
Congratulations guys!
Friday, 13 January 2012
Workwear Express kits out Big Brother 2012
Workwear Express was approached at
the end of 2011 and asked to partner with the Endemol production for their next
series. The company has so far supplied high visibility jackets, green
aprons, white blouses and sets of black and white gloves, some of which were
showcased by the celebrities in last night’s fairy tale themed task.
Andrew Ward, Managing Director at
Workwear Express commented: “This is the second year we have partnered
with Endemol to supply apparel for the Big Brother series. The team at
Workwear Express were delighted to hear about our involvement in the show again
and ensured they tuned in to watch last night’s challenge. It’s not every
day you see some of the products you sell day-to-day on such a high profile
reality show”.
Big Brother contestants wearing items supplied by Workwear Express
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