Yesterday, the Daily Mail reported on Sephora staff receiving a makeover
with new uniforms by Michelle Obama favourite Prabal Gurung. Even
though the designs are receiving the press column inches, the general public is
giving mixed reviews. Some say it looks like a uniform from the Star Trek
Enterprise, others say it’s great to see the leading beauty online retailer
adopting a unique look. At Workwear Express, we always like
to see brands reinvent their corporate wardrobe and commend Sephora’s
efforts. The designs are clean, striking and are certainly capturing
people’s attention.
Check
out the story here: Read more: http://www.dailymail.co.uk/femail/article-2092937/Sephora-staff-makeover-new-uniforms-Michelle-Obama-favourite-Prabal-Gurung.html#ixzz1l2qu7HgQ
Earlier
this month, we gave our opinion on the Gramercy Park Hotel and their new look
uniforms for waitresses. It’s interesting to see that more companies are
seeing the value placed in ensuring their front of house staff look the part
and represent their brand well. Customers make an opinion in a matter of
seconds when they meet a member of staff – a uniform can tell them a lot about
the company they are dealing with and the service they expect to receive.
It is
so important to ensure that when you are designing uniforms or corporate wear
that you give your audience the time to give their opinions. Of course,
it’s rare you will receive a 100% approval, but it’s always wise to conduct a
trial or provide an opportunity for staff and your customers to give their
opinions. Then, you will know that you have made every effort to ensure
your staff wardrobe is fit for purpose, have the right look and feel and create
the right impression!
If
you would like to ensure you are creating the right impression with your target
audience, why not give our team a call on 0800 028 5867. For more
than 250 wearers, ensure you ask to speak to a member of our Corporate Team.
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